Analyzing Fast Food Consumption Among Iranian Urban Households

Analyzing Fast Food Consumption Among Iranian Urban Households

Agheli L¹ ; Emamgholipour S²

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1. Economic Research Institute, Tarbiat Modares University, Tehran, Iran
2. School of Public Health, Tehran University of Medical Sciences, Tehran, Iran

Source: International Review of Management and Marketing Published:2016

Abstract

Fast foods are of different effects on households’ health and budget. This research aims to explain fast food consumption pattern among the Iranian urban households. It uses a consumer utility function and constrained optimization method to describe factors affecting fast food consumption with emphasis on social classes. The expenditure on fast food, incomes, and price indexes were extracted from Households Income and Expenditure Survey by the Statistical Center of Iran over the 2008-2013 period. Using panel data models, we indicate that the relative expenditure on fast foods and snacks is significantly linked with non-wage incomes, total income, and relative food prices. One percent increase in per capita income increases the per capita fast foods expenditure by 1.14%. This study may direct food industry planners and governmental policy-makers to account for health and economic consequences of fast foods. The socialization and imitation effects of fast foods consumption are considered. © 2016, Econjournals. All Rights Reserved.

Style	Citing Format
MLA	Agheli L, Emamgholipour S. "Analyzing Fast Food Consumption Among Iranian Urban Households." International Review of Management and Marketing, vol. 6, no. 2, 2016, pp. 205-212.
APA	Agheli L, Emamgholipour S (2016). Analyzing Fast Food Consumption Among Iranian Urban Households. International Review of Management and Marketing, 6(2), 205-212.
Chicago	Agheli L, Emamgholipour S. "Analyzing Fast Food Consumption Among Iranian Urban Households." International Review of Management and Marketing 6, no. 2 (2016): 205-212.
Harvard	Agheli L, Emamgholipour S (2016) 'Analyzing Fast Food Consumption Among Iranian Urban Households', International Review of Management and Marketing, 6(2), pp. 205-212.
Vancouver	Agheli L, Emamgholipour S. Analyzing Fast Food Consumption Among Iranian Urban Households. International Review of Management and Marketing. 2016;6(2):205-212.
BibTex	@article{ author = {Agheli L and Emamgholipour S}, title = {Analyzing Fast Food Consumption Among Iranian Urban Households}, journal = {International Review of Management and Marketing}, volume = {6}, number = {2}, pages = {205-212}, year = {2016} }
RIS	TY - JOUR AU - Agheli L AU - Emamgholipour S TI - Analyzing Fast Food Consumption Among Iranian Urban Households JO - International Review of Management and Marketing VL - 6 IS - 2 SP - 205 EP - 212 PY - 2016 ER -

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