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How Simple Funny Video Games and Short Comedy Movies Impact Creative Idea Generation Publisher



Nikghadamhojjati S1 ; Rajabzadehghatari A2 ; Alborzi M1 ; Hassanzadeh G3
Authors
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Authors Affiliations
  1. 1. Department of Information Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
  2. 2. Department of Management, Tarbiat Modares University, Tehran, Iran
  3. 3. Department of Anatomy, Tehran University of Medical Sciences, Tehran, Iran

Source: International Journal of Innovation and Technology Management Published:2018


Abstract

Video games and movie industry are and have always been billion-dollar businesses. In the last decades, they have had a major impact on how people spend their leisure time, and it is widely recognized that they are changing people's behaviors and activities. On the other hand, one of the key characteristics of today's societies is creative idea generation. This study intends to investigate the relation between simple funny video games and short comedy movies and creative idea generation. The contribution of this paper is to suggest that certain short, simple funny/comedy digital audiovisual technologies are important to drive creativity. In particular, it is shown that both simple funny video games and short comedy movies have a positive and meaningful correlation with computer users' creative idea generation. The results of this research may have positive impact on organizational resources management, especially, human resources management and it can justify the creation of new start-ups in the multimedia industry targeting the production of special video games and movies addressing organizational objectives. © 2018 World Scientific Publishing Company.