Review of the Impact of Customer’S Perceived Value and Trust on Satisfaction (Case Study: Cancer Prevention Research Center, Isfahan University of Medical Sciences)



Rategh E¹ ; Nayebzadeh S¹ ; Denavi HD¹ ; Tabatabaeian M² ; Parastegari F³ Show Affiliations
Source: Advances in Environmental Biology Published:2015

Abstract

The purpose of this research is to review the impact of customer's perceived value and trust on satisfaction. The research method in the study is applicable in terms of purpose and in terms of method, it is correlative. The statistical population of this research is the clients of the Center Prevention Research Center of Isfahan's Medical Science University and 178 distributed questionnaires. In order to determine the reliability of the questionnaire the Cronbach's alpha coefficient and for analyzing the data SPSS and LISREL software have been used. By using the variables of the organizational resources, customer resources, unanimity (empathy), physical environment, customer perceived value, confidence, and satisfaction are measured and the findings of the research show that organizational resources and empathy affect satisfaction through customer perceived value; also, the organizational resources, customer resources and empathy influence satisfaction through trust. © 2015 AENSI Publisher All rights reserved.