Preferences of Iranian Average Risk Population for Colorectal Cancer Screening Tests Publisher Pubmed



Ramezanidoroh V¹ ; Delavari A² ; Yaseri M³ ; Emamgholipour Sefiddashti S¹ ; Akbarisari A¹
Source: International Journal of Health Care Quality Assurance Published:2019

Abstract

Purpose: The purpose of this paper is to explore the preferences of the average risk Iranian population for colorectal cancer (CRC) screening tests. Design/methodology/approach: A standard stated-preferences method with discrete choice models was used to identify the preferences. Data about socio-demographic status, health status and preferences for CRC screening tests were collected by a structured questionnaire that was completed by 500 people aged 50–75 years. Mixed logit model was used to analyze the preferences. Findings: The regression model showed that the test process, pain, place, frequency, preparation, sensitivity, complication risk, mortality rate and cost were the final attributes; that had a statistically significant correlation with the preferences of the people in choosing CRC screening tests. The socio-demographic and health status of participants had no significant correlation with the individuals’ preferences. Practical implications: This study provides insight into how different characteristics of a CRC screening test might influence the preferences of individuals about that test. Originality/value: This was the first study of this type in Iran to elicit the preferences of the average risk population for CRC screening tests using a discrete choice model. © 2019, Emerald Publishing Limited.